Whatever we do should be big, inclusive of all cultural & heritage organizations (not just the arts), and engage the entire city and its citizens.
Perhaps one project could be the creation of a cultural loyalty / discount card. It would be credit card sized and via participating retailers, cultural organizations & institutions offer discounts to their events, performances, and at participating retailers (such as hotels, restaurants etc).
As a means of differentiating it from other loyalty cards, and giving it a unique WOW factor, it could be produced in series (making it collectable) with each series distinguished by different cover art. As a way to engage calgarians of all ages, a partnership with local school boards would have students in all grades/schools work on and submit artwork for inclusion on a series, Calgary businesses could submit designs for a series, Calgary heritage institutions could be featured in a series, work by Calgary artists could be included in a series ... etc. the number and types of series could be vast.
To promote active use, engagement and distribution to all calgarians a partnership with Canada Post & local print media outlets would be struck to include the card in mail & print delivery across the city, and participating organizations would have cards available to hand out to patrons.
What makes this interesting is it offers a way for all calgarians to participate on multiple levels, provides savings to calgarians for participating, and acts as a stimulus providing a boost to the local cultural & retail economy.