Have Canada's best musicians write one song each about Calgary, regardless of whether it is positive or not. Then have each artist perform the song live (wherever they are in the world) and broadcast the 'concert' over the internet. Imagine a concert with Joni Mitchell, Leonard Cohen, New Pornographers, Arcade Fire, Feist, Pine Tarts, Brasstronaut, etc. sharing their feelings about Calgary! Even more ambitious would be to invite artists from around the world to visit Calgary for a week and write a song. Imagine Puff Daddy, Justin Timberlake, Janelle Monae, Bon Jovi, etc. and what they'd write about Calgary?!
Idea No. 26